uniqlock

If you haven't checked it out already, have a look at Uniqlo's super fun (and highly awarded) interactive campaign Uniqlock, which fuses dance, time signal music and a clock utility.

Developed by Projector... Tellingly, creative director and co-founder Koichi Tanaka doesn't think of Uniqlock as advertising which is why it's so different from other advertising/branding out there...

A bit more about Uniqlo's rebrand/world domination here...