sony bravia - bunnies

So, yall probably seen Sony Bravia's new Bunnies ad and all the surrounding hype...
now, the scandal... did they rip off Kozyndan?... Kozyndan's been working the bunny motif for quite a while now and are especially famous for their reworking of the Hokusai Bunny Wave... you be the judge... personally I think Kozyndan are owed sum credit...